FashionViral Fashion Magazine and Community
  • Home
  • Fashion
  • Lifestyle
  • Beauty
  • Style
    • Red Carpet
    • Street Style
  • Contact
    • Privacy Policy & Terms
No Result
View All Result
FashioViral.net - Leading Fashion, Beauty & Lifestyle Magazine and Community
  • Home
  • Fashion
  • Lifestyle
  • Beauty
  • Style
    • Red Carpet
    • Street Style
  • Contact
    • Privacy Policy & Terms
No Result
View All Result
FashioViral.net - Leading Fashion, Beauty & Lifestyle Magazine and Community
No Result
View All Result
Home Beauty

Salvatore Ferragamo joins Microsoft in making augmented reality part of his brand’s online shopping

in Beauty
Reading Time: 4 mins read
0
Salvatore Ferragamo joins Microsoft in making augmented reality part of his brand’s online shopping
Share on FacebookShare on TwitterPin

Table of Contents

    • Read Also
    • Can you wear a dress without tights in winter?
    • How can I make my blazer smaller without sewing?
    • What clothes best suit a pear shaped body?
  • New technologies in the luxury of Salvatore Ferragamo

Read Also

Can you wear a dress without tights in winter?

How can I make my blazer smaller without sewing?

What clothes best suit a pear shaped body?

Technology is more than present in fashion, from virtual parades a video game collaborations such as the League of Legends. The following are used new fabrics with applied technology, such as Javier Simorra’s new collection and it’s about improving the consumer experience on a digital level now that online sales are booming.

This is just what you’re looking for Salvatore Ferragamo with his alliance with Microsoftwhich will offer an improvement in its online personalized service of the Tramezza footwear line thanks to augmented reality.

Ikea shows the potential that technologies such as artificial intelligence or augmented reality could have in the homes of the future

New technologies in the luxury of Salvatore Ferragamo

Together with Microsoft and Hevolus, the brand will offer a 3D customization service for its Tramezza men’s footwear line, not only online but also in physical stores – it will be launched with exclusive events in stores in 20 countries, as reported by Micaela le Divelec Lemmi, Managing Director of Salvatore Ferragamo.

Thanks to Microsoft’s Cloud Computing and Mixed Reality technologies, the Italian brand will offer a personalized service through an immersive experience that will allow them to choose not only the style of shoe (Baron, Barclay, Brighton, Ronald), but also the materials (betis, suede, crocodile leather, lizard, crocodile nubuck), the color, the sole and the buckle.

With this new service Salvatore Ferragamo comes even closer to customizing your products as brands like Zara already dobut using augmented reality to show the customer the selection of your product.

This new service is part of our digital transformation path aimed at innovating service to our customers, said Micaela le Divelec Lemmi. On the other hand, Silvia Candiani, executive director of Microsoft Italy, assures that “Salvatore Ferragamo’s experience confirms the increasingly central role of new technologies in luxury as well and particularly in fashion, a sector that makes tradition and craftsmanship its pride.”

Ferragamo is 100 years old and we will tell you all the curiosities about the company

In addition, this new platform, called Tramezza Made-to-OrderThe HoloLens 2 headset, allows direct contact with the stores since during the purchase you will be able to contact the advisors who will access your virtual space through the Microsoft HoloLens 2 headset.

One more action that joins other technological advances of the Italian footwear brandas his virtual presentation at the Milan Fashion Week, his actions in social networks such as Instagram where they integrated a video game or its Augmented Store 360, a shopping platform which allows, thanks to augmented reality, to walk around its shops and visit the Ferragamo Museum without moving from home.

Photos | Instagram @ferragamo, Microsoft

Share

Salvatore Ferragamo joins Microsoft in making augmented reality part of his brand’s online shopping

Share471Tweet295Pin106
Previous Post

the best of the night and the red carpet

Next Post

the 1970s flood the autumn. We created five ideal looks inspired by street style

Related Posts

15 cream recipes for healthy but sophisticated Christmas starters
Beauty

15 cream recipes for healthy but sophisticated Christmas starters

Appetizers, a roast in the oven with garnish and all the sweets that accompany Christmas. Meals at this time...

by admin
Beauty

45 gifts for less than 20 euros for the Secret Santa (to get it right for sure)

The Secret Santa has become a tradition when Christmas comes. Sometimes it can be difficult to find ideas and...

by admin
H&M launches a collection with Sandra Mansour, a designer with striking and very elegant garments that will not leave you indifferent
Beauty

H&M launches a collection with Sandra Mansour, a designer with striking and very elegant garments that will not leave you indifferent

H&M has just surprised all his fans by presenting a new capsule collection with the designer Sandra Mansour. Romantic,...

by admin
Nine freshly scented candles to make the house smell like summer and holidays
Beauty

Nine freshly scented candles to make the house smell like summer and holidays

Fragrances are also part of the decoration and in summer we are in the mood for refreshing aromas such...

by admin
Next Post
the 1970s flood the autumn. We created five ideal looks inspired by street style

the 1970s flood the autumn. We created five ideal looks inspired by street style

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FashioViral.net – Leading Fashion, Beauty & Lifestyle Magazine and Community




We're a creative community with a mission: To rescue all inspiring and beautiful pictures (and videos) lost in the depths of the web. FashionViral helps you collect and connect to the best visual inspiration of the web. Because your eyes deserve their daily dose of beauty.





Follow us everywhere

Our Modeling Agency IG Models Worldwide

© 2020 FashionViral.net : Home of Fashion, Beauty & Lifestyle since 2011. Crafted by Digital Invest Worldwide

No Result
View All Result
  • Home
  • Fashion
  • Lifestyle
  • Beauty
  • Style
    • Red Carpet
    • Street Style
  • Contact
    • Privacy Policy & Terms

© 2020 FashionViral.net : Home of Fashion, Beauty & Lifestyle since 2011