Technology is more than present in fashion, from virtual parades a video game collaborations such as the League of Legends. The following are used new fabrics with applied technology, such as Javier Simorra’s new collection and it’s about improving the consumer experience on a digital level now that online sales are booming.
This is just what you’re looking for Salvatore Ferragamo with his alliance with Microsoftwhich will offer an improvement in its online personalized service of the Tramezza footwear line thanks to augmented reality.
New technologies in the luxury of Salvatore Ferragamo
Together with Microsoft and Hevolus, the brand will offer a 3D customization service for its Tramezza men’s footwear line, not only online but also in physical stores – it will be launched with exclusive events in stores in 20 countries, as reported by Micaela le Divelec Lemmi, Managing Director of Salvatore Ferragamo.
Thanks to Microsoft’s Cloud Computing and Mixed Reality technologies, the Italian brand will offer a personalized service through an immersive experience that will allow them to choose not only the style of shoe (Baron, Barclay, Brighton, Ronald), but also the materials (betis, suede, crocodile leather, lizard, crocodile nubuck), the color, the sole and the buckle.
With this new service Salvatore Ferragamo comes even closer to customizing your products as brands like Zara already dobut using augmented reality to show the customer the selection of your product.
This new service is part of our digital transformation path aimed at innovating service to our customers, said Micaela le Divelec Lemmi. On the other hand, Silvia Candiani, executive director of Microsoft Italy, assures that “Salvatore Ferragamo’s experience confirms the increasingly central role of new technologies in luxury as well and particularly in fashion, a sector that makes tradition and craftsmanship its pride.”
In addition, this new platform, called Tramezza Made-to-OrderThe HoloLens 2 headset, allows direct contact with the stores since during the purchase you will be able to contact the advisors who will access your virtual space through the Microsoft HoloLens 2 headset.
One more action that joins other technological advances of the Italian footwear brandas his virtual presentation at the Milan Fashion Week, his actions in social networks such as Instagram where they integrated a video game or its Augmented Store 360, a shopping platform which allows, thanks to augmented reality, to walk around its shops and visit the Ferragamo Museum without moving from home.
Photos | Instagram @ferragamo, Microsoft