The situation of the Coronavirus no longer understands borders or countries. The whole world is in crisis and the fashion industry is no exception. Among the cancellations, store closures and the drop in sales, the firms suffer one of the worst situations. But this has not deterred them from joining this struggle. Prada, Gucci, Versace, Fendi and many others luxury brands donate money and equipment in these strange days that we live.
Without a vaccine to stop the virus and with infections increasing in some countries of the world (such as Spain or Italy) the brands have wanted to do their bit to help. And they have done so in the form of financial donations to hospitals and health centres that require right now all the effort and care possible.
The Italian firm Prada has donated six intensive care and resuscitation units to three hospitals in Milan. Meanwhile, Donatella Versace and her daughter Allegra have made a personal donation of 200,000 euros to the intensive care department of San Raffaele Hospital in Milan. And they are not the only ones.
Bulgari has contributed financially to the Istituto Lazzaro Spallanzani in Rome which is working to put a stop to Covid-19. Giorgio Armani has donated 1.25 million to several Italian health centres. Gucci CEO Marco Bizzarri has supported with 100,000 euros the hospitals of the Emilia-Romagna area, one of the most affected.
The Carla Fendi Foundation also gave this same amount to the Roman Presidio Sanitario Columbus Hospital. And Cartier beat them all to it, leaving 1.4 million in the accounts of the Wuhan Red Cross when all this started. In addition, LVMH sold its factories to produce sanitary gel in France.
“At times like these it’s important to be united and support anyone we can to help those on the front lines, fighting every day to save thousands of lives.” – Donatella Versace.
Photos | Gtres.