The companies that make us happy with their products also They advocate for a better society and offer their support (in different ways) to curb the Covid-19 epidemic. The big national and international companies that conquer us with their clothes, with their beauty products and with any article of lifestyle that might cross our minds, are taking steps forward with their donations to build a society that, together, will stop the Coronavirus.
Some of them choose to financial donations while others prefer offer their services and their laboratories to assist in the manufacture of masks or disinfectant gels. What is clear is that any kind of help is welcome in these cases to save millions of lives.
From L’Óreal to Inditex, including H&M, Mango and the main luxury firms, we review the aid that companies in lifestyle the world’s most important people have raised these last few days so that the Covid-19 crisis can be ended as soon as possible with the least possible consequences.
El Corte Inglés gives priority to health personnel in their purchases, donates bedding to equip the temporary Ifema hospital and brings water to the hospitals
El Corte Inglés has chosen to make life easier for our country’s toilets (one of the groups that is struggling the most these days). With this initiative, the Spanish group puts health workers first in their supermarket purchases and basic necessities and will deliver them to their homes free of charge.
For more details on the initiative, they add that “Aware of the fatigue, overwork and lack of time that these professionals have, the company wanted to create a platform that facilitate the management of the shopping cart“.
Beyond helping the health staff with their purchases, El Corte Inglés donates bedding to equip the temporary hospital of Ifema, through the Ramon Areces Foundation.
Finally, El Corte Inglés confirms that is bringing water to the hospitals that require it.
Ikea has donated 2,500 sets of bedding for nursing homes
The largest company in the world dedicated to the furniture sector, Ikea, has not been left out on this occasion and will supply material for retirement homes, in the form of 2,500 sets of beddingto the needy of the Community of Madrid.
Inditex makes economic and material donations
The Galician group has it clear: the Coronavirus is a global issue that affects us all (and for which all help is necessary). In this case, the Inditex group has made several donations during the last few days that have been greeted with applause.
The first news, which came from the company itself, “confirms that all its logistic, supply and commercial management capacity has been prepared to cover the health needs of Spain during the Coronavirus crisis. Especially from China, where they are importing sanitary and textile material that hospitals need urgently.”
In the same article, which we published in Trendencias on March 18, we read that “10,000 protective masks have already been donated, but Amancio Ortega’s company hopes receive another 300,000 masks by the end of this week. In addition to this, there are requests for gloves, face shields and surgical caps. In this way, Inditex takes charge of the transport of everything that the Government buys directly in China”.
We also add that the special masks and divers donated by the Galician giant have already arrived in Spain and will therefore be distributed by the hospitals that need them during these next few days.
Finally, with regard to Inditex, it has been confirmed that the group that adds to the heavyweights of the Ibex 35 in order to generate a common fund of about EUR 150 million to buy medical supplies to help fight the pandemic.
Mango donates two million masks to stop the advance of the Covid-19
In this case, the Catalan group has opted for the donation of two million precious masks – that are so scarce at present – and which is one of the most necessary products at this time, especially for hospitals and for people at high risk of contagion. Thanks to its own logistics network, Mango will distribute the masks among the different hospitals in Spain.
H&M Group donates $500,000 and adapts its production for healthcare
The Swedish giant has just donated half a million dollars to the Covid-19 Solidarity Response Fund with the aim of alleviating the consequences of the Coronavirus in the world. Economic donations are essential at this time but it is not the only thing that generates facilities to stop the virus.
H&M has joined the group of companies that adapt their production to design hospital equipment, the is quickly organizing its supply chain to distribute and produce personal protective equipment to be used in hospitals and health centres.
L’Oréal opts for a global strategy
The French group L’Oréal surprised us last week with the presentation of a multi-directional initiative to stop the Coronavirus. The company itself explained to us the numerous aids they have organized for the cause.
Firstly, the Group’s factories will collaborate with European health authorities by manufacturing hand sanitizing gels. Secondly, L’Oréal will freeze its invoices and reduce its payment terms until small companies using its products can reopen their businesses. Thirdly, the The L’Oréal Foundation has donated one million euros to the non-profit organizations and foundations with which it already collaboratesand has provided them with hygiene kits (shower gel and shampoo) and hand sanitizer for social workers, volunteers and beneficiaries.
Mayoral and Flamingo donate much-needed material in these days of struggle
The Spanish children’s company Mayoral has decided to donate 3,000 special individual protection suits, the most difficult to obtain, 10,000 gloves and 20,000 masks.
The eyewear brand Flamingo, for its part, has started an important initiative. Flamingo is raising funds to manufacture 32,000 protective glasses for all health personnel and the state security corps who are fighting this terrible virus. An initiative that will be done through the Go Fund Me platform.
Clarins, Heliocare (Cantabria Labs), Coty, Nivea and VMV Cosmetics join the manufacture of disinfectant gels for the sanitary
The Clarins Group has joined the series of solidarity initiatives that we present and commits its production resources to giving away disinfectant gels to French hospitals and thus mitigate the effects of the virus in the group’s country of origin.
Similarly, Heliocare (Cantabria Labs) has presented the same initiative in the form of manufacturing hydro-alcoholic solutions. The Cantabrian company has modified its production plans, also developing the formula to create a hand sanitizing gel that it has made available to the authorities.
Finally, the specialists at Coty, Nivea and VMV Cosmetics are committed to the same strategy and are proposing, through Lamarvi Cosmetic Laboratories, who will use their factories to provide free hydro-alcoholic gel to medical and emergency services in an effort to combat VOC-19.
Prada, Gucci, Versace and other luxury brands join these initiatives
Luxury companies in the fashion sector have not wanted to let go of the Coronavirus’ brake and have also joined the many companies that are fighting to stop the virus thanks to various donations.
In the foreground, Prada has donated six intensive care and resuscitation units to three hospitals in Milan. Also, Donatella Versace and her daughter Allegra have made (in a personal capacity) a donation of 200,000 euros to the intensive care department of the San Raffaele hospital in Milan.
The second case is that of GucciMarco Bizzarri – the company’s CEO – has provided 100,000 euros to hospitals in the Emilia-Romagna area, one of the most affected by the virus. A case similar to that of Armani, who has donated 1.25 million to several Italian health centres.
Thirdly, the Carla Fendi Foundation has also offered 100,000 euros to the Roman Presidio Sanitario Columbus Hospital. And finally, Cartier donated 1.4 million in the accounts of the Wuhan Red Cross to the stage of the crisis.
The Kering Group converts its factories into medical emergency production facilities
Beyond the donations from luxury firms such as Prada and Versace, the Kering Group has chosen to convert its beauty goods factories into producers of medical emergency items. Specifically, the French workshops in Balenciaga and Saint Laurent have been transformed into places for the mass production of surgical masks.
The LVHM group transforms the factories of Dior, Givenchy and Guerlain into producers of hand sanitizing gel
The largest conglomerate in the fashion, beauty and lifestyle of the world joins, like its competitor Kering, the sale of its factories to produce sanitary gel in France. Thus has turned the beauty factories of Dior, Givenchy and Guerlain into producers of gel free disinfectant (one of the most precious goods during these days together with the masks).
With this series of solidarity donations, the main companies in the lifestylefashion and beauty do their bit so that our society can move forward together to cripple the virus.
Photos | H&M, Mango, Zara, Unsplash, L’Óreal, Instagram, Inditex