“Dear friends, I hope you are well on receipt of this letter. I am aware that this is not exactly the best time to launch a collection. However, behind this project there is a whole team of Loewe’s craftsmen who have been working with love for a long time to create optimistic and vital objects, something characteristic of craftsmanship.“It could be the beginning of a novel, but no. This is how the letter written by Jonathan Anderson to present us with Loewe’s latest Paula’s Ibiza 2020 collection. Full of colour and fun, the firm wants to escape (however little) from this pandemic caused by the Coronavirus and move us immediately to a hot summersunny and full of style.
Table of Contents
Following the trends while being true to your personal style
To capture the refreshing spirit of the Balearics and celebrate the moment when the hedonism of these islands influenced the counterculture worldwide, this is what this complete collection of men and women wants to convey, where the trends of the moment are presented with that characteristic and unique touch of the brand – its legion of fans continues to swell over the years.
In this way, these new proposals create the most striking chromatic combinations where acidic neons, green tones, midnight blue and orange take the lead. In addition, the founders of Paula ́s -Armin Heinemann and Stuart Rudnick- created their iconic prints inspired by nature to give each of these pieces a touch of madness with savoir faire.
Whether it’s with casual clothes (linen tunics, cut-off dungarees and dyed jeans) or with summer classics (striped shirts and soft towel shirts), Loewe once again surprises his fans with a fantasy collection.
In addition to its wonderful garments, Paula’s Ibiza is accompanied by a new fragrance and colourful accessories.
Photos | Loewe
“Dear friends, I hope you are well on receipt of this letter. I am aware that this is not exactly the best time to launch a collection. However, behind this project there is a whole team of Loewe’s craftsmen who have been working with love for a long time to create optimistic and vital objects, something characteristic of craftsmanship.“It could be the beginning of a novel, but no. This is how the letter written by Jonathan Anderson to present us with Loewe’s latest Paula’s Ibiza 2020 collection. Full of colour and fun, the firm wants to escape (however little) from this pandemic caused by the Coronavirus and move us immediately to a hot summersunny and full of style.
Following the trends while being true to your personal style
To capture the refreshing spirit of the Balearics and celebrate the moment when the hedonism of these islands influenced the counterculture worldwide, this is what this complete collection of men and women wants to convey, where the trends of the moment are presented with that characteristic and unique touch of the brand – its legion of fans continues to swell over the years.
In this way, these new proposals create the most striking chromatic combinations where acidic neons, green tones, midnight blue and orange take the lead. In addition, the founders of Paula ́s -Armin Heinemann and Stuart Rudnick- created their iconic prints inspired by nature to give each of these pieces a touch of madness with savoir faire.
Whether it’s with casual clothes (linen tunics, cut-off dungarees and dyed jeans) or with summer classics (striped shirts and soft towel shirts), Loewe once again surprises his fans with a fantasy collection.
In addition to its wonderful garments, Paula’s Ibiza is accompanied by a new fragrance and colourful accessories.
Photos | Loewe
“Dear friends, I hope you are well on receipt of this letter. I am aware that this is not exactly the best time to launch a collection. However, behind this project there is a whole team of Loewe’s craftsmen who have been working with love for a long time to create optimistic and vital objects, something characteristic of craftsmanship.“It could be the beginning of a novel, but no. This is how the letter written by Jonathan Anderson to present us with Loewe’s latest Paula’s Ibiza 2020 collection. Full of colour and fun, the firm wants to escape (however little) from this pandemic caused by the Coronavirus and move us immediately to a hot summersunny and full of style.
Following the trends while being true to your personal style
To capture the refreshing spirit of the Balearics and celebrate the moment when the hedonism of these islands influenced the counterculture worldwide, this is what this complete collection of men and women wants to convey, where the trends of the moment are presented with that characteristic and unique touch of the brand – its legion of fans continues to swell over the years.
In this way, these new proposals create the most striking chromatic combinations where acidic neons, green tones, midnight blue and orange take the lead. In addition, the founders of Paula ́s -Armin Heinemann and Stuart Rudnick- created their iconic prints inspired by nature to give each of these pieces a touch of madness with savoir faire.
Whether it’s with casual clothes (linen tunics, cut-off dungarees and dyed jeans) or with summer classics (striped shirts and soft towel shirts), Loewe once again surprises his fans with a fantasy collection.
In addition to its wonderful garments, Paula’s Ibiza is accompanied by a new fragrance and colourful accessories.
Photos | Loewe
“Dear friends, I hope you are well on receipt of this letter. I am aware that this is not exactly the best time to launch a collection. However, behind this project there is a whole team of Loewe’s craftsmen who have been working with love for a long time to create optimistic and vital objects, something characteristic of craftsmanship.“It could be the beginning of a novel, but no. This is how the letter written by Jonathan Anderson to present us with Loewe’s latest Paula’s Ibiza 2020 collection. Full of colour and fun, the firm wants to escape (however little) from this pandemic caused by the Coronavirus and move us immediately to a hot summersunny and full of style.
Following the trends while being true to your personal style
To capture the refreshing spirit of the Balearics and celebrate the moment when the hedonism of these islands influenced the counterculture worldwide, this is what this complete collection of men and women wants to convey, where the trends of the moment are presented with that characteristic and unique touch of the brand – its legion of fans continues to swell over the years.
In this way, these new proposals create the most striking chromatic combinations where acidic neons, green tones, midnight blue and orange take the lead. In addition, the founders of Paula ́s -Armin Heinemann and Stuart Rudnick- created their iconic prints inspired by nature to give each of these pieces a touch of madness with savoir faire.
Whether it’s with casual clothes (linen tunics, cut-off dungarees and dyed jeans) or with summer classics (striped shirts and soft towel shirts), Loewe once again surprises his fans with a fantasy collection.
In addition to its wonderful garments, Paula’s Ibiza is accompanied by a new fragrance and colourful accessories.
Photos | Loewe
