Following the recent murder of George Floyd and the protests against racist violence in the United StatesIn the wake of the announcement of the #BlackoutTuesday initiative, Atlantic Records announced yesterday that it was suspending its commercial and social networking activities. Then, other music industry labels like Columbia, Sony and Warner; companies like Live Nation and platforms like TikTok (who, out of respect for the movement, will not have available playlists or campaigns on their sound page) joined it. And today, fashion companies and many celebrities have done the same thing by putting up black squares on their feed.
In the words of its creators, the #BlackoutTuesday social networking movement aims to “taking the day off from work and reconnecting with our community” and call a “Urgent action to bring about accountability and change.”
It consists of publish completely black images in the feed of Instagram symbolizing a blackout. And condemn racism by showing support for the movement under the hastagh #BlackoutTuesday, #BlackOutDay2020 or no hashtag.
The most important thing is that under no circumstances should the hastagh #blacklivesmatterThis is used to report cases of racism and police brutality and to share links to channels of support for the movement. And they want to keep it from losing this end and from crowding together thousands of Black squares.
Zara was one of the first fashion companies to introduce the black square in its feed. And many celebrities Internationals like Rihanna, Kendall Jenner or nationals like Paula Echevarria and Tamara Gorro have also dyed their profile black to show their rejection of racism.
In the same way, Prada, Gucci and Coach, among other luxury firms, have shown their support for the Black Lives Matter (BLM) movement during these days.
Photos | @zara
